45% Faster Page Load Times | 25% Increase in Organic Traffic | 20% More Service Inquiries

The Challenge

B.P.K Global Trading LLC, based in the UAE, is one of the region’s most prominent suppliers of marine and reef aquarium products, services, and livestock. Despite their scale and reputation, their existing website failed to reflect their market position. It lacked a modern interface, was not mobile-optimized, and offered poor user experience. Basic features such as intuitive navigation, online inquiry capabilities, and e-commerce functionality were either missing or underutilized.

Compounding the issue, B.P.K’s competitors had started to dominate online search results due to stronger SEO implementation and better-performing websites. Despite being the first movers in their niche and holding exclusive dealership rights for numerous international aquarium brands, B.P.K was rapidly losing visibility, credibility, and potential revenue.

This created a pressing need to modernize their digital presence and reclaim their competitive edge before the gap widened further.

Objectives

– Modernize the website to reflect the scale and professionalism of the brand.
– Improve navigation, design, and mobile responsiveness.
– Implement e-commerce functionality for product and service-based sales.
– Optimize the website’s performance to improve load speeds and user engagement.
– Lay the foundation for strong SEO and SEM efforts.
– Increase conversions through better user journey design and digital visibility.
– Ultimately drive higher revenue through improved online discoverability and functionality.

The Solution

To solve these challenges, we implemented a comprehensive website revamp and optimization plan that included both visual redesign and backend performance upgrades.

CMS and E-Commerce Integration:
– We transitioned their site to WordPress with WooCommerce integration to allow for flexible e-commerce functionality. This setup supported both product showcases and service booking features, allowing users to place inquiries or buy directly online.

Plugins and Tools:
– Essential plugins were added to boost performance and control: Yoast SEO for content optimization, WP Rocket for caching and site speed, Hotjar for user behavior analytics, WP Bakery for frontend customization, LazyLoad for visual speed boost, and SSL for site security.

Design and Usability:
– Using Figma, we wireframed a clean, modern layout emphasizing UX best practices. We designed custom landing pages for key services like aquarium installation, relocation, and maintenance. Call-to-action buttons were strategically placed for maximum visibility, and we created an intuitive structure for mobile and desktop.
– A gallery section was added to showcase installations, while testimonials and FAQs were implemented to build trust.

Performance Optimization:
– Site speed was drastically improved by compressing images, reducing scripts, caching, and testing through GTmetrix. We also ensured schema markup was in place, alt text was complete, and that the website adhered to SEO readiness for indexing by search engines.

Execution Timeline

Phase 1 – Planning & Wireframing:
We began with a detailed wireframe in Figma, matching the client’s expectations while incorporating UX standards.

Phase 2 – Development & Content Implementation:
We redesigned the site, integrated e-commerce capabilities, added visuals, testimonials, and landing pages over 3 days.

Phase 3 – Testing & Optimization:
The final 24 hours were dedicated to performance testing, ensuring mobile responsiveness, SEO compliance, fast loading, and user-friendly navigation.

Total Completion Time: 4 days (vs. the expected 15-day deadline).

Results

Our revamp of B.P.K Global Trading LLC’s digital presence resulted in measurable and immediate improvements:

– Page Load Time: Improved by approximately 45%, decreasing bounce rates and increasing session durations.
– Time on Site: Increased by roughly 30%, indicating better engagement with content and services.
– Organic Traffic: Rose by 25% within the first month, aided by a clean site structure and initial SEO setup.
– Search Visibility: The website began appearing on the first page for key branded and niche marine aquarium keywords.
– Inquiry Rate: Online service inquiries jumped by over 20%, reflecting the success of CTAs and inquiry forms.

Client Testimonial

“We are very happy with the work done on our website. It’s fast, professional, and easy to use. This has helped our business grow, and we look forward to continuing to work with this team on future projects.”

– Branson, B.P.K Global Trading LLC

Key Takeaways

– The revamp restored B.P.K’s digital presence and competitiveness.
– Improved SEO foundation and usability increased visibility and user engagement.
– Clear and fast execution led to a happy client and ongoing future collaborations for SEO, SEM, and social media.